MEMORABLE MAKEOVER
WHEN THE FIRST ATELIER OPENED IN 2011 IN GUATEMALA, OUR COLOR PALETTE WAS TEAL, YELLOW AND CHOCOLATE.
IT WAS BRIGHT, BOLD, DEEP COLORS AND OUR ICON WAS A WHITE DOILLY ABOVE INTRICATE DETAILED LETTERS SPELLING THE WORD ATELIER.
IN 2015, WE REBRANDED AND DETACHED FROM OUR LACE DOILLY AND CURVY FONT AND EVOLVED INTO A SLEEK, SIMPLE, YET UNIQUE SYMBOL REPRESENTING THE LETTER "A".
THE COLOR PALETTE WAS GREY, WHITE AND ROSE QUARTZ, WHICH COINCIDENTALLY, WAS COLOR OF THE YEAR IN 2016, MAKING OUR NEWLY BRANDED CAMPAIGN THE TRENDING COLOR.
IN NOVEMBER 2017 WE OPENED OUR DOORS HERE IN MIAMI, AND OUR SPACE WAS QUITE SMALL. I USED WHITE PREDOMINANTLY TO MAKE THE SPACE FEEL LIGHT AND AIRY.
SHADES OF GREY MOSTLY FOR OUR SHOPPING BAGS AND A FEW ACCENT PIECES AROUND THE STORE AND THE FITTING ROOM CURTAIN ADDED DEPTH, AND INSTEAD OF ROSE QUARTZ, I USED ROSE GOLD TO GIVE A COZY FEEL WITH METALLIC HUES.
LATER IN 2018 WE MOVED TO A BIGGER LOCATION, WHERE WE ARE ACTUALLY LOCATED AND THIS HAS BEEN OUR CREATIVE WORKSHOP FOR THE PAST 4 YEARS.
OUR FRONT DOOR WAS PAINTED PINK, AND OUR COLOR PALETTE INSIDE WAS GOBI DESSERT, LIGHT PEWTER AND A DEEP GREY WITH HINTS OF BROWN THAT I CAN'T SEEM TO REMEMBER THE NAME.
WE RECENTLY RENEWED OUR LEASE AND DECIDED IT'S A GOOD TIME TO REVAMP THE COLORS, AND TRY A NEW COLOR PALETTE FOR A CHANGE.
THIS IS OUR WAY OF EVOLVING, OUR WAY OF MAKING IT OFFICIAL THAT SOMI IS OUR HOME FOR AS LONG AS GOD WANTS IT TO BE... WE ARE HAPPY AND GRATEFUL TO BE HERE AND CAN'T WAIT TO TRY THE NEW COLORS I PICKED OUT THIS WEEK!
IN HONOR OF FATHER'S DAY THIS JUNE, AND INSPIRED BY THIS NEW PROJECT, I STYLED THE WINDOW DISPLAY WITH THE CANS OF PAINT WE'LL BE USING, AND ALL THE MATERIALS WE'LL NEED.
THE HANDYMAN SAID HE WOULD BE HERE THIS WEEK, BUT IN THE MEANTIME, THEY ARE ON DISPLAY.
HOPE TO SHOW YOU PHOTOS OF THE BEFORE AND AFTER SOON...
